Give The People What They Want – Reverse Crowdfunding
While researching alternatives to the “traditional” model of publishing I came across a slew of “how to get your book published” listicles and negative articles about how the book industry is doomed....
View ArticleApplying a Webcomics Business Model to Serialized Literature
by Roni Simunovic It’s obvious to anyone familiar with the two industries that books and comics publishing are dissimilar for creators, publishers, readers and retailers, despite both dealing with...
View ArticleThe Pay What You Want (PWYW) Business Model
Free spreads faster than expensive, low cost items are purchased more often and in larger quantities than luxury goods, and when price is not a barrier, more people buy (and share). So if a...
View ArticleHope For the Little Guy: How Crowdfunding Helps Out the New Author
For me the biggest dream, the biggest accomplishment, would be to become a published author, a novelist. I’d always imagined – hoped – it would happen like it did for J.K. Rowling, which is to say that...
View ArticleProliferation of Digital Publishing
Digital Publishing proliferation Name: Jim Huang Student Number: 301144358 Instructor: Juan Pablo Alperin Proliferation of Digital Publishing Review One of the greatest challenge facing communication...
View ArticleIf you are not using free, you will be competing with free – Peter Froberg
Shaping digital content becomes a major challenge for publishers as the shift from content to platform has resulted in the development of new business models. Traditionally, a focus on improved...
View ArticleCrowdfunding – A New Creative Outlet for Authors
When you are an author who is having a hard time signing with a publishing house, it definitely can be a big disappointment when your work is not out there for others to read. An alternative method for...
View ArticleAds, Ads, Ads: How Free Books can Make a Profit
The future of the publishing industry has been up for debate ever since the introduction of e-readers and the availability of books in the digital format. Although the print publishing industry is...
View ArticleFree Content and Email Marketing
Gaining access to free content is easier than ever before because of the proliferation of online media. From DIY YouTube videos to a multitude of blogs, the content available is unprecedented. Advice...
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The newest brand in consumer markets: Authors
There are over 500,000 books being published each year from traditional publishing houses such as Knopf to small Indie presses like Titan. A growing amount of books are being self-published from...
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